Mapbook of Isfahan City
Project Type:
Final Major Project of BA Graphic Design
Art University of Isfahan, Iran
Year:
2021
Fields:
Graphic Design
Illustration
Map Design
Creative Design
Layout
Book Cover Design
Behavioural Design
Since maps and information graphics are so vital to urban life, I find them to be visually appealing. For this reason, I believe the new urban design map could provide some intriguing outcomes. My concept was to create a booklet with behavioral design attitudes so that readers might feel good about using the maps.
As the first sense that a person experiences, I tried to focus a lot of attention to the visual effects of maps in this project because appealing information enhances the usage and effectiveness of maps.
I created a new and unique shape for the maps by utilising the motifs and the historical context of the city. Because of the significance of the role of maps with various categories, I attempted to provide the audience with the information in the smallest amount of time. This project is planned to be a book, but it can also eventually be a website or an application.
The project is developed using a combination of typography and graphics based on Persian calligraphy and patterns, and it is implemented in Adobe Illustrator using the original city maps as a guide.
Throughout the book, the same colours, titles, and symbols are used. The colours were selected with consideration for the QASHANI (Persian decoration arts) of the city's historic structures, which were popular in Iran from the 16th to the 18th century. Every part of the book has a title created in the same "Bannaii" script, and each page has a title with calligraphy that relates to the subject matter of that page. Because it is readable and appropriate for book notes, the "Meshki" typeface has been selected for the explanations in the book.
