Playful Packaging
Project Type:
University Project
Year:
2023
Fields:
Graphic Design
Illustration
Packaging Design
Creative Design
Layout
Behavioural Design
Children today spend a lot of time engaging in virtual world activities and computer games, and their interest in traditional physical games has greatly reduced. The goal of Playful Packaging is to increase children's interest and enjoyment in physical activity by combining packaging design, legends and myths from various cultures and countries, and chess play.
There are 6 small packages and 1 large package in this collection. Small packages are made so that kids can cut out a chess piece from them, put it together using the instructions, and create their own chess piece. Additionally, each character's backstory is printed on the package, and by reading it, the reader learns about the myths and legends of many countries. The chess board is in the large box and may be set up to fit each set when you separate it from the package.
The initial collection of this design was inspired by Iranian stories and the characters in Ferdowsi's Shahnameh, the Persian national epic, and the following collections have been inspired by various cultures such as Egypt, China, India, and so on.
